Crisis Communications in Times of Pandemic with NATIONAL Public Relations

How a business communicates in this era of the COVID-19 pandemic is key to its future success and sometimes its very survival. As consumer behaviour changes, supply chains become disrupted and employees and employers navigate uncharted territory and potentially uncertain futures, the importance of a well-crafted crisis management plan is becoming ever clearer to Canadian enterprises. We were joined by Mark Boutet and Larry Markowitz of NATIONAL Public Relations, Canada’s leading public relations firm to discuss the basic principles of crisis communication, and focus on maintaining your brand during these challenging times.